Evaluation- Audience

I believe our short film targets every type of audience but reaches out to young adults more as they will feel they can relate to the main character and are more likely to have been through a similar type of situation as her.

Techniques we have used help to reinforce this onto the audience for example, content of our film suits a certain audience as we show young girls dressed up in dresses and /heels, there is also alcohol and a pub. The main content of the short film is aimed at the audience to educate them on how to be more safe when on a night out as we illustrate the horrors of what could happen if they do not take control of how they are going to get home and the danger that they could be putting themselves into.

Our pace of editing changes at different points in the short film to show the feeling our main character is expressing for example when she is getting ready we have sped up a few shots to show the excitement she's feeling and then when her and Hollie are in the pub drinking we made the shots slow down to show the slowness of her reactions and that she isn’t in control of everything’s she’s doing anymore.

Our script illustrates our shocking story by surprising the audience; I started off writing the script in colloquial language to make the film more realistic and for our audience to relate more to her, Felicity starts off simply talking about the events of her night out. I made sure that the language suggests that these events happened last night so the audience get an understanding of the time scale.


Felicity tells her story directly to the camera as if she is talking to her friend which engages the audience as the script builds up the tension to make us wonder what the point of her story is. This tension builds throughout as she goes from talking about getting dressed, her journey to the pub, talking to old men in the pub, getting too drunk and then having her friend book a cab home for her. This is when the pace of the script slows down more and we get a feeling that something’s wrong. Felicity’s body language changes as she speaks slower, starts to fiddle more and doesn’t look directly at the camera as much as before.

This adds more tension to when we find out the horror to her story, as she describes her clothes being ripped and we assume the cab driver rapes her.

After presenting our short film to the year 12 class, we got them to fill out the questionnaire we designed. From looking back at their answers I can see where we could have improved and what went down well with the audience for example, the majority of the class liked the fact that for the opening of our short film we had the start of Felicity’s dialogue with no visual and then faded into the shot of her on the sofa.

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There was a mixture of answers of what the audience thought could had been more effective which were that there could have been more alternative shots, I agree with this completely. The rest of the audience felt it was a really good piece.

The storyline was made perfectly clear but some of the audience felt that music would have added to the atmosphere in the short film.

Also more of the audience agreed with our decision of not filming the actual attack as one of the students wrote 'It makes you think, which is good'. As for the last question there was a mixture of preference to what everyone felt was most effective in our film which is good as it shows most elements of our film were filmed and edited effectively.

Overall I like the feedback we received from the year 12 audience and agree with their comments, there comments will help with future projects I work on like this for example I will look into using the right type of music to create an atmosphere and mood for certain scenes.

To help promote and get a mixture of feedback for my film I can use new media methods for example, Facebook, Vimeo and Youtube where the film can be watched and people can leave comments about what they thought.

After posting the short film to Facebook I got these comments,

Youtube:bettay91 Loved it!I like that you didn't have a

soundtrack playing in the background -

made it seem more 'real', as if you were going on the night

out with her...Loved the close up shot of the cabby

- creaaapy! You really don't expect the ending,

really built it up well because she starts up all happy and chirpy...

only constructive thing i can think of is...

to have music playing in the shot where you are dancing,

but all in all wicked ladies!Love Bethan :) x

The comments reflect all of the feedback we have received from our short film and I am very pleased with the feedback as a whole